Complexity in Simplicity
Using world-leading cold distillation tech, Archie Rose unravels the many layers of flavour from a single ingredient; the glorious juniper in this Bone Dry Gin.
A pure yet complex liquid, this is arguably ‘the truest expression of gin character’ ever produced.
At first glance and from afar, ‘Bone Dry’ is seen in its clean, pure form. It embodies its name with a primarily crisp, clean white label, with a hit of deep juniper blue on the base, helping with on-shelf presence. It’s not until one is up close and engages with the product, do they realise the complexities that lie behind the simplicity.
Credits:
Creative Director: Matthew Squadrito
Design Director: Belinda O'Brien
Designer: Julie Joanny
Account Director: Annabel Kulich
Design Director: Belinda O'Brien
Designer: Julie Joanny
Account Director: Annabel Kulich
Awards:
The Design & Packaging Masters – Master (Gin Category)
